Facebook Messenger Chatbot Marketing: The Definitive Guide 2023

When it comes to conducting surveys, timing and context always have a big role to play. AI chatbots can prompt feedback or surveys at the most opportune moments – when the interaction or transaction is still fresh in the customer’s mind. Whether after a customer support interaction, a purchase, or even an abandoned cart, the chatbot can step in, ask for feedback, and gather immediate and contextual insights. Marketing chatbots can promote the event, handle registrations, and answer FAQs, all while you kick back and enjoy a well-earned cup of coffee. AI chatbots act as interactive platforms that provide essential event details, answer inquiries, and even extend personalized invitations.

This shows how bots-powered conversational customer experience not only generates prospects but also ensures leads. What’s more, chatbots for lead generation allow customers to quickly make choices by simply selecting the option most relevant to them. They now deploy chatbots to automate lead qualification processes and get a decent number of leads.

What are Chatbots?

By automating routine tasks, AI chatbots can simplify the buyer’s journey leading to improved conversion rates and customer satisfaction. Chatbots can analyze customer preferences and purchase history to promote relevant products effectively. From lead generation and sales funnel optimization to event organization, there are several ways to implement AI chatbots like ChatGPT in your marketing strategy. They can remember past interactions, recognize patterns in customer behavior, and use this information to personalize their responses.

Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency. They provide you with the software, but you’re the one creating your own chatbot. Even if a potential client is browsing your website at 3 am, a marketing chatbot is there to provide recommendations and help with the orders. This could improve the shopping experience and land you some extra sales, especially since about 51% of your clients expect you to be available 24/7. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website.

Chatbot Marketing: Everything You Need to Know

They are triggered proactively based on specific users and leads, using the audience filters used for targeting outbound messages. So you’re only nurturing leads that are qualified or are worth your time and activate engagement with old/lost contacts. AI chatbots can revamp your content strategy, helping you serve the right content to the right people at the right time. Therefore, the integration of AI chatbots into your marketing strategy can significantly enhance the distribution and engagement of your content. Chatbots are amazing when it comes to offering your audience a seamless experience. According to data published by Facebook, 74% of online adults feel more connected with a business when they can directly message them.

They make it more engaging for customers to submit their contact information instead of using the traditional method of filling out forms. Ananya is a content writer at Engati with an interest in psychology and literature. Ananya enjoys ghostwriting and brand stories that elevate others in innovative ways. Customers visiting the website have queries around ongoing projects, bookings, or issues people want to report.

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